Cool social experiment we shot to prove "the power of the penny"
for JCPenney's Brand re-launch in March 2016. Video was seen on
Youtube, Facebook, Twitter and Instagram.
:06 twitter amplifier videos
Choir version -- "penney-lujah
BNY Mellon is a powerful company that touches 20% of the world's financial assets every day. Unfortunately, they're thought of as the "plumbers" of the financial world, known for holding and moving money.
We needed to rebrand the company and emphasize another, more exciting side of its business investment. And we wanted to bring some humanity and wit to the category.
Our solution: Invested In the World. The campaign shows how this enormous company actually touches the lives of people around the world in dramatic ways.
3 brand video, for online and TV.
We simultaneously shot print, assets for digital and a "making of" video.
Shot on locations in New Zealand, Thailand, and the US.
Owens-Illinois makes over half of the world's glass bottles and jars.
For years, plastic packaging has been eroding O-I's market share. And yet everyone loves glass: chefs, artists, CEOs, and environmentalists like Celine Cousteau.
How could we get brand managers to consider glass again? With a worldwide movement: Glass Is Life.
We hit brand managers with trade print, rich media, social and a vibrant website, including videos featuring our "Voices for Glass." We brought consumers in exclusively on the social front, including Pinterest, Twitter and Facebook, where we've garnered over 230,000 Likes. Glass Is Life was embraced by O-I internally. It's a global campaign, translated into French, Spanish, Italian, Polish and German, among others. And most importantly, it's generating new interest and new orders from customers.
We opened an in-house production company focused only on ideating and producing social content for the "Glass is Life" movement. We produce approximately 12 pieces of content a month and post on all channels.
We're also responsible for production of several high profile events for the brand, including BLUE Ocean Film Festival, SXSW, Great American Beer Fest & Whiskey Live. We've done everything from producing a live panel discussion, to spray painting signs!
Attached are some examples of my favorites.
Sun Life was transitioning to a new business model focused on group and voluntary benefits, and a new promise.
The promise: all it takes is one moment of clarity about what really matters in life--who and what we love--to wake up to the benefit of benefits.
A traditional campaign of print, banners and spot television was just the beginning. We began a year-long program of special events at trade shows created in partnership with publishers like Inc., the Wall Street Journal, Harvard Business Review and Forbes. These events generatedfilms, special articles, white papers and a microsite housing all the content.
The year culimnated with the Sun Life Wake Up Summit, a special live event and webcast focused on healthcare reform, hosted by Juan Williams and featuring Affordable Care Act expert Jonathan Gruber. Attendance far exceeded Sun Life's expectations and set a new bar for customer engagement.
one of our vignette spots, shot in South Africa
Hiscox is a global insurance company looking to break into the American market. Wanted to build their brand, but faced with budget challenges, we needed to find an alternate solution to high budget production.
We produced this video entirely in-house, from casting to DP to props, Doremus served as an Agency and production company.
Here are some examples of my "old school" productions. I've worked on huge and small clients alike. But I have a story from each one :)
